Sökning: "the guru"

Visar resultat 16 - 17 av 17 uppsatser innehållade orden the guru.

  1. 16. The Role of PR : In the Introduction Stage of a New Brand

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Daniel Axelsson; Henrik Nordberg; [2005]
    Nyckelord :public relations; advertising; brand; marketing; IMC;

    Sammanfattning : Abstract The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. LÄS MER

  3. 17. The Levity of Homogenisation of Taste - A Critical Inquiry into the Standardisation Construct

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Grundberg; Andreas Malmgren; Cecilia Cassinger; [2003]
    Nyckelord :homogenisation; hegemonisation; taste; Theodore Levitt; perception; meaning; modernity; consumption; standardisation; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : For decades, Theodore Levitt's notion of the homogenisation of consumer taste, as a consequence of globalisation, has been used in the marketing literature to legitimise standardisation as global strategy. Levitt's notion of homogenisation of taste refers to a worldwide desire for modern, low priced, world-standard and dependable products from the modern, and primarily western, world. LÄS MER