Sökning: "the image of sweden nation branding"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden the image of sweden nation branding.

1. 1. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Elise Johansson; [2023]
   Nyckelord :Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Sammanfattning : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. LÄS MER

3. 2. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

   Kandidat-uppsats, Lunds universitet/Europastudier

   Författare :Linnea Hampus; [2023]
   Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

   Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

4. 3. The Role of US Foreign Policy, 2013-2022, In the Construction of the Media Image of Sweden

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Joel Åberg; [2022]
   Nyckelord :Media Framing; Media Image; Nation Branding; US Politics; Foreign Reporting; Quantitative Content Analysis;

   Sammanfattning : Reports of smear campaigns and manipulated narratives about Sweden unfolding online, following a few derogatory comments by US President Donald Trump (2017-21), provided this thesis with three research aims. (1) To investigate the framing of Sweden in some of the most influential US newspapers, (2) to examine the agenda-setting role and influence of the president through US foreign policy, (3) to construct a comprehensive US media image of Sweden. LÄS MER

5. 4. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Verena Rucker; [2022]
   Nyckelord :Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

   Sammanfattning : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. LÄS MER

7. 5. Har covid-19 påverkat Sveriges nation branding? : En kvalitativ studie om mottagarens upplevelse av Sveriges sammanlagda krishantering av covid-19 och dess påverkan på Sveriges nation branding

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Filippa Rutgersson; Sayna Oveisikian; [2021]
   Nyckelord :Covid-19; Crisis management; Crisis communication; Nation branding; Perceptions and Ideal types.; Covid-19; Krishantering; Kriskommunikation; Nation Branding; Uppfattning och Idealtyper.;

   Sammanfattning : Syfte: Syftet med denna undersökning är att bidra med ökad kunskap om forskningsfälten kriskommunikation och nation branding. Vi intresserar oss för att undersöka mottagarens upplevelse av Sveriges hantering av covid-19 och om det kan komma att förändra människors uppfattningar om Sverige som nation och varumärke. LÄS MER