Sökning: "the implied reader"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden the implied reader.

  1. 1. ”Att läsa böcker för barn är ju också en upplevelse för vuxna” Vuxnas förståelse och användning av bilderböcker.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Linda Öberg; [2023-06-13]
    Nyckelord :Crossover picturebooks; Children’s literature; Adults; Reader-response theory; dual address;

    Sammanfattning : In this thesis I have in groups of three, interviewed five women and one man between the ages of 26 and 50+ about their reading experience and understanding of three crossover picturebooks. I have also conducted a survey where 125 adults have answered questions about their use and perception of picturebooks as a literary genre. LÄS MER

  2. 2. Benefits and drawbacks of conducting journalism over web3 : An overview on transparency, security and revenue.

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Nima Beig Mohammadi; Niklas Wozniak Lopez; [2023]
    Nyckelord :Web3; journalism; overview; qualitative; security; transparency; revenue model; Web3; journalistik; översikt; kvalitativ; säkerhet; transparens; intäkt;

    Sammanfattning : This thesis analyzes the benefits and drawbacks of conducting journalism over web3 in the aspects of transparency, security and revenue model. Although there currently exist numerous studies on web3 and journalism, no one provides a concise overview on the topic linking these technologies to journalism. LÄS MER

  3. 3. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Igor Mróz; Enok Enocson; [2022]
    Nyckelord :Brand experience; online brand experience; brand equity; e-servicescape;

    Sammanfattning : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. LÄS MER

  4. 4. The Portrayal of the Other : A Postcolonial Perspective on ThreeESL Textbooks in Swedish Upper Secondary School

    Uppsats för yrkesexamina på grundnivå, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Lovisa Sädbom; [2022]
    Nyckelord :Textbook analysis; Postcolonial studies; Cultural studies; ELT materials; Representation;

    Sammanfattning : The aim of this study is to investigate three English as a second language (ESL) textbooks used for English 6 in Swedish upper secondary school from a postcolonial perspective, answering the following research question: Who is the implied reader, based on assumptions of the expected experiences and culture, and what and who is constructed as deviant or Other? To examine these questions, the study employs critical discourse analysis and implements strategies from multimodal analysis. The analysis is concerned with matters such as what is constructed as familiar or unfamiliar to the student, what images are chosen, and what those images convey. LÄS MER

  5. 5. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
    Nyckelord :Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

    Sammanfattning : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. LÄS MER