Sökning: "the importance of Culture for International Business"
Visar resultat 1 - 5 av 52 uppsatser innehållade orden the importance of Culture for International Business.
1. Lagom, the key to a sustainable business? : The role of lagom within international business and its impact on environmental sustainability: A qualitative study
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : With the rising importance of environmental sustainability, there is a growing need for solutions. Some research indicates that Sweden is performing well in environmental sustainability and the Swedish concept of lagom has been trending in recent years due to its usefulness in leadership. LÄS MER
2. The responsibilities of LKAB to respect the rights of the Sami people - a Business and Human Rights perspective on access to remedy in the Swedish mining sector
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenSammanfattning : In 2023, the Swedish state-owned enterprise LKAB revealed that it had found Europe’s largest deposit of critical minerals, which are needed in green technology. Being located on indigenous territory, a mine would impact the migration of reindeers, a Sami practice which form the basis of their culture and status as indigenous peoples under international law. LÄS MER
3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. LÄS MER
4. Connect by Similarities:Together we make a difference : A multi-method case-study exploring theorganizational culture of an MNC.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Today’s international and connected environment has amplified the frequency of project business as a means to realize large transnational and global investments in world infrastructure. However, to realize an international infrastructure project, large collaboration among the right actors must be formed. LÄS MER
5. The Intention of Consumers to Engage in Digital Food Sharing Platforms : An Analysis and Investigation of the Behavioural Intention from a Consumer Perspective by Extending the Theory of Planned Behaviour
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : The sharing economy, which has been receiving significant attention from research due to its unprecedented growth in the recent past, is being seen as a potential driving force to transform and rethink society’s unsustainable approach to consumption. Especially, the concept of food sharing as part of the sharing economy is being considered as essential for a more sustainable world and thus aims at counteracting the unsustainable consumption behaviour of individuals. LÄS MER
