Sökning: "the internal business perspective"

Visar resultat 1 - 5 av 445 uppsatser innehållade orden the internal business perspective.

  1. 1. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Samuel-Maxim Petrik; Oscar Holgersson; [2024]
    Nyckelord :Krishantering; Kriskommunikation; Intressenter; Varumärkesaktivism; Hållbarhet; Business and Economics;

    Sammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER

  2. 2. Development and Application of an End-of-Life Framework

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Daniel Blomberg; David Lorang; [2023]
    Nyckelord :;

    Sammanfattning : As the global climate crisis becomes more urgent, organizations are forced to find ways of reducing their environmental footprint to meet changing climate policies and consumer demands. As the automotive industry is adapting to the shift from internal combustion engines to electrification, as well as the shift from traditional linear business models to circular ones, there is a chance for new actors entering the market to adopt circular business models from their inception, giving them an edge over incumbent firms who have slower adaption times. LÄS MER

  3. 3. Skyddet för data : En analys av digitala tjänsters skydd för sin data genom sui generis-rätten i ljuset av Digital Markets Act

    Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionen

    Författare :Konstantinos Adamidis; [2023]
    Nyckelord :protection of databases; database protection; database directive; legal protection for databases; data; protection of data; intellectual property law; unfair competition; competition law; DMA; Digital Markets Act; EU; EU law; databasskydd; databasdirektivet; rättsligt skydd för databaser; data; skydd för data; immaterialrätt; illojal konkurrens; konkurrensrätt; DMA; Digital Markets Act; EU; EU-rätt;

    Sammanfattning : The sui generis-right in article 7.1 of the database directive provides the maker of a database, who has made a qualitatively and/or quantitative substantial investment in the obtaining, verification and/or presentation of the contents in a database, the right to prevent extraction and/or re-utilization of the whole or of a substantial part of the database contents. LÄS MER

  4. 4. Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park

    Magister-uppsats, Jönköping University/HLK, Globala studier

    Författare :Evgeniia Popova; [2023]
    Nyckelord :Science Parks; Sustainable Entrepreneurship; Sustainable business development; Start-ups; Early-stage entrepreneurs; Sustainability.;

    Sammanfattning : This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. LÄS MER

  5. 5. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER