Sökning: "the purpose of studying international marketing"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden the purpose of studying international marketing.

  1. 1. Are you fitting in? A study on the effects of fitness influencers on male body image

    Magister-uppsats, Jönköping University/IHH, Marketing and Logistics

    Författare :Anne Heinicke; Zoe Vagic; [2023]
    Nyckelord :body image; fitness influencer; body dissatisfaction; social comparison theory;

    Sammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER

  3. 2. Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Helene von Wachenfelt; Helle Andresen Pettersson; [2021]
    Nyckelord :tuition fees; organisation; Lund University; marketisation; institution; institutional theory; students as customers; studieavgifter; organisation; Lunds universitet; marknadisering; kundifiering; institution; institutionell teori;

    Sammanfattning : In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. LÄS MER

  4. 3. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Johan Merlo; [2017]
    Nyckelord :International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

    Sammanfattning : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. LÄS MER

  5. 4. Micro environmental influence on the  International Marketing Strategy of Swedish companies in Norway

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Elisabeth Tabetando; [2013]
    Nyckelord :Micro environmental factors; International Marketing Strategy; Value-adding; Competitors; Customers; Sweden; Norway; Logent AB; Emballator Lagan Plast; Trioplast AB;

    Sammanfattning : AbstractCourse: 4FE02E, Graduation WorkLinnaeus University, School of Business and Economics, June, 3, 2013.Level: MasterAuthors: Elizabeth Atem TabetandoSupervisor: DR Anders PehrssonExaminer: DR Sarah PhilipsonTitle: Micro Environmental Factors’ Influence on the International Marketing Strategy of Swedish Companies in Norway. LÄS MER

  7. 5. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Wei Gong; Xuan Kan; [2013]
    Nyckelord :E-commerce; Logistic Service Development; 3PL;

    Sammanfattning : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. LÄS MER