Sökning: "thesis cross cultural management"

Visar resultat 21 - 25 av 72 uppsatser innehållade orden thesis cross cultural management.

  1. 21. Urban Curation - An explorative study on understandings, roles and functions of curating practices in urban contexts

    Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Marthe Nehl; [2018]
    Nyckelord :urban curating; artistic practices; Thirdspace; urban culture; neoliberal planning theory;

    Sammanfattning : Curating practices appear in various fields as a common practice of immaterial labour today. To ‘curate’ is an active verb that suggests ‘doing’ something. Seldom if ever are the implications of curating critically discussed outside the arts, and this provides a reason for this thesis to investigate. LÄS MER

  3. 22. The Influence of Chinese Culture in the Italian Business in China

    Master-uppsats, Stockholms universitet/Avdelningen för kinesiska

    Författare :Claudia Ruvolo; [2018]
    Nyckelord :Chinese Business; International; Cultural Differences; Italian companies; China; Guanxi; Face; Mianzi; Strategy; 国际商务；文化差异；意大利公司；中国；关系；面子；战略;

    Sammanfattning : In the author’s view culture plays an important role in the international business. Cultural issues represent the key factors for a successful cooperation and partnership among companies from different countries. LÄS MER

  4. 23. Brand Personality Dimensions in Sweden - Developing a Brand Personality Scale among Swedish Consumers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Evelina Andila; Selena Fridvad; [2018]
    Nyckelord :Brand personality; Brand management; Culture; Consumer attitudes; Sweden; Business and Economics;

    Sammanfattning : The purpose of this thesis is to examine how Aaker’s (1997) brand personality scale functions in a culture outside of its country of origin and develop a deeper understanding of how Swedish consumers ascribe commercial brands symbolic values in terms of human personality traits. The thesis applies a quantitative research approach where data aggregation and analysis is conducted in a total of three interlinked studies. LÄS MER

  5. 24. “As the twig is bent, so grows the tree” : A study of the influence of Swedish corporate culture in managing ethical dilemmas in Brazil

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Linnéa Roman; Lovisa Tjäder; Marina Todorovska; [2018]
    Nyckelord :Internationalization; Brazil; Sweden; Culture; Corporate culture; Business ethics; Corporate Social Responsibility CSR ;

    Sammanfattning : Throughout history, the Latin American region has faced inequalities in the form of ethical issues that derive from institutional corruption, bribery and negligence. Today, the region is facing an ongoing shift in terms of emerging market potential, whilst influences from global trends are establishing roots. LÄS MER

  7. 25. Management of a Cross Cultural Workforce : Case Study at Luleå Tekniska Universitet

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Nadine Hienz; Lukas Engelhart; [2018]
    Nyckelord :Culture; diverse workforce; cultural diversity; Hofstede; Inglehart; McGregor; cultural dimensions; cross cultural management; management;

    Sammanfattning : Nowadays, organizations have to deal more and more with cultural diversity concerning their workforce due to globalization. The challenge for these organizations is to manage the cross cultural workforce in an effective way. Therefore, they have to have skills and the necessary knowledge in order to conduct cross cultural management. LÄS MER