Sökning: "thesis for customer acquisition"

Visar resultat 1 - 5 av 50 uppsatser innehållade orden thesis for customer acquisition.

  1. 1. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Kajsa Ivarsson; Eric Seing; [2023]
    Nyckelord :;

    Sammanfattning : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. LÄS MER

  3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Klara Larsson; Freja Ling; [2023]
    Nyckelord :Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Sammanfattning : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. LÄS MER

  4. 3. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Johanna Olnén; [2022]
    Nyckelord :;

    Sammanfattning : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. LÄS MER

  5. 4. Critical Decision Factors When Making a Cost-Effective Train Fleet Turnover : A Study in The Swedish Railway Sector

    Master-uppsats, KTH/Hållbar produktionsutveckling (ML)

    Författare :Roman Zandi; Roy Khazzaka; [2022]
    Nyckelord :;

    Sammanfattning : Sustainability and availability are two essential terms for many industries when making changes within the supply chain and making decisions regarding which technical solution is most costeffective and brings the most value to the organization. Since these two topics have been growing in recent years, decision-makers need to understand the level of detail and the value these two areas can bring to an organization. LÄS MER

  7. 5. Increasing Retention in Insurtechs Through Churn Prediction

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :John Rapp Farnes; Oskar Christiansen; [2021]
    Nyckelord :Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Sammanfattning : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. LÄS MER