Sökning: "thesis in brand strategic management"

Visar resultat 11 - 15 av 51 uppsatser innehållade orden thesis in brand strategic management.

  1. 11. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingLinköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingLinköpings universitet/Tekniska fakulteten

    Författare :Johan Elgh; Felix Nyberg-Åslund; [2015]
    Nyckelord :Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Sammanfattning : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. LÄS MER

  2. 12. Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linnéa Mattsson; Julie Stidsholt; [2015]
    Nyckelord :arts and cultural branding; strategic brand management; co-creation; heritage brand; The Royal Danish Theatre; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market. Methodology: The Royal Danish Theatre serves as a single-case study. LÄS MER

  3. 13. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gabriele Di Napoli; Thomas Koponen; [2014]
    Nyckelord :product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

    Sammanfattning : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. LÄS MER

  4. 14. Strategic Corporate Social Responsibility in Rapidly  Growing Firms : As a way of Strengthening the Corporate Brand

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Frida Dahlin; Anna Ledel; [2014]
    Nyckelord :Corporate Social Responsibility; Corporate brand; Gazelle company;

    Sammanfattning : Title: Strategic Corporate Social Responsibility in Rapidly Growing Firms – As a way of Strengthening the Corporate BrandAuthors: Frida Dahlin and Anna LedelSupervisor: Thomas HelgessonExaminer: Venilton ReinertLevel: Bachelor thesisKeywords: Corporate social responsibility, Corporate brand, Gazelle companiesResearch question: How can gazelle companies develop CSR strategies to strengthen their corporate brand?Purpose: The purpose of this research is to investigate how Swedish gazelle companies are taking their rapid growth into consideration when working with CSR as a way of strengthening their corporate brand. This paper aims to examine how Swedish gazelle companies are managing their CSR strategies and if the fact that they are fast growing firms is affecting their strategic work, and in that case how. LÄS MER

  5. 15. Den ständiga förändringen : En komparativ studie i vinstdrivande företag och ideella organisationers varumärkesarbete på sociala medier

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Institutionen för informatik och media

    Författare :Matilda Vallgren; Agnes Nobel; [2014]
    Nyckelord :Sociala medier; varumärke; varumärkesidentitet; strategisk kommunikation;

    Sammanfattning : AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations’ branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. LÄS MER