Sökning: "thesis in brand strategic management"

Visar resultat 16 - 20 av 51 uppsatser innehållade orden thesis in brand strategic management.

  1. 16. Building a business case for the environment: What's strategy got to do with it?

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Claire Lawson; [2014]
    Nyckelord :nvironmental strategy; environmental management; automotive industry; sustainable development; manufacturing operations; single case study; action research; Business and Economics; Earth and Environmental Sciences;

    Sammanfattning : Under an action research paradigm, this thesis project explores the business potential of an environmental strategy and assesses the formulation of such a strategy implemented by an automotive original equipment manufacturer. Because of the heterogeneous nature of a company’s approach to environmental issues due to inter alia managerial conducts and company culture, this article provides an in-depth study and explorative analysis on a single- case rather than performing a meta-analysis. LÄS MER

  2. 17. Employer Branding : A faddish way of labeling operations or a valuable contribution to HRM?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Malin Erkander; Astrid Sjunnesson; [2013]
    Nyckelord :Employer Branding; Employer Brand; Organizational Culture; Human Resource Management; Strategic Human Resource Management.;

    Sammanfattning : Employer branding has become an increasingly popular subject among practitioners. In order to gain competitive advantage it is claimed that companies should hold the best employees. However, in this thesis it is argued that the purposes of employer branding and HRM are strikingly alike, since they both aim to attract and retain employees. LÄS MER

  3. 18. Branding of knowledge intensive business services

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jessica Follin; Fanny Sandström; [2013]
    Nyckelord :Knowledge Intensive Business Services; Brand meaning; Brand creation; Brand function; Buying process ; Business and Economics;

    Sammanfattning : Aim The aim of the thesis is to explore the meaning of the brand within the Knowledge Intensive Business Service (KIBS) sector, through the brand’s construction and management, in order to contribute with insights into the interaction between branding theories and the sector. Theoretical perspective Theories collected and reviewed are focused on three main fields (I) characteristics of the KIBS sec‐ tor (II) traditional (B2B) and more sector specific branding theories (III) theories from the strategic management field to further the understanding of branding within the KIBS sector. LÄS MER

  4. 19. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustaf Holmblad; Christina Ericsson; [2013]
    Nyckelord :Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Sammanfattning : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. LÄS MER

  5. 20. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Amanda Elg; My Engdahl; [2013]
    Nyckelord :Leadership; personal brand; corporate brand; Ledarskap; personligt varumärke; företagsvarumärke;

    Sammanfattning : Title                                Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brandCourse                            Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International MarketingAuthors                          Amanda Elg and My EngdahlSupervisors                     Maya Hoveskog and Ingemar WictorKeywords                       Leadership, personal brand, corporate brandProblem formulation      ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?”Purpose                           The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. LÄS MER