Sökning: "thesis in brand strategic management"

Visar resultat 31 - 35 av 60 uppsatser innehållade orden thesis in brand strategic management.

1. 31. Branding Sri Lanka : A case study

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Gabriella Eriksson; Sofia Rudell; [2013]
   Nyckelord :place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

   Sammanfattning : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. LÄS MER

3. 32. Wake Up and Smell the Coffee -Resources and Management Control in the Café Sector

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Elisabeth Ek; Sandra Svensson; [2012-09-20]
   Nyckelord :Resource‐based view; Management Control System; café; SME; sector analysis; café trend;

   Sammanfattning : Problem Discussion: Small and Medium‐sized Enterprises (SMEs) account for innova‐tions, job opportunities and development in an economy. 99% of all European enterprises are SMEs, but it is the large international corporations that control the market, often at the expense of the SMEs. LÄS MER

4. 33. Being Small and Managing Communities : An explorative study on how SMEs utilize community management to communicate

   Kandidat-uppsats, Företagsekonomi

   Författare :Thibault Linte; Ariane Hervier; Vincent Bogdan; [2012]
   Nyckelord :community management; SMEs; brand community; two-way communication;

   Sammanfattning : Research on community management conducted in the past has used primarily examples and case studies within large corporations. Small and medium sized enterprises (SMEs) also need to be included in community management, exploring the ways in which they deal with community management and if the large company theories on the subject can be applied to them. LÄS MER

5. 34. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

   Magister-uppsats, IHH, Företagsekonomi

   Författare :Henrik Klouman; Djavid Beljulji; [2012]
   Nyckelord :Brands; brand equity; branding in sports; brand management;

   Sammanfattning : Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. LÄS MER

7. 35. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

   Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Eric Bergqvist; Elina Sargezi; [2011]
   Nyckelord :Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

   Sammanfattning : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. LÄS MER