Sökning: "thesis of attracting customers"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden thesis of attracting customers.

1. 1. Hello! How can I assist you today ? : An Analysis of GPT Technology in Supporting International Entrepreneurship

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Anaïs LALLEE; Nana MUCO; [2023]
   Nyckelord :GPT; ChatGPT; Artificial Intelligence Technology; Generative AI; International Entrepreneurship; International Business; Communication tool; Knowledge Leverage tool; Strategic Tool; Enhanced performance.;

   Sammanfattning : This thesis investigates the applications and implications of Generative Pretrained Transformer (GPT) technology in international entrepreneurship. The research questions focus on how GPT can serve as a strategic tool, communication tool, and knowledge leverage tool, and how these applications influence decision-making, enhance performance, The findings from the analysis chapters highlights that GPT significantly contributes to strategic planning, market analysis, and operational management, thereby enhancing decision-making and performance. LÄS MER

3. 2. Mangaesque Characters in Physical Space: An ethnographic study of butler café Swallowtail as female sanctuary

   Master-uppsats, Stockholms universitet/Institutionen för Asien- och Mellanösternstudier (IAM)

   Författare :Carolina Lindström; [2021]
   Nyckelord :;

   Sammanfattning : Since the 1970s, Japanese contemporary popular culture as an academic field has gained increased attention, which has led to the emergence of fan culture and fandom studies. There is a certain academic bias toward otaku (i.e. LÄS MER

4. 3. Enable through the label

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Heidi Hiltunen; Emma Wähl; [2021]
   Nyckelord :Sustainability labels; Priming; Nudging; Online fashion retailing; Sustainable consumption;

   Sammanfattning : Sustainability within fashion retailing is a subject attracting increasing attention and the clothing industry has a large environmental and social impact. Several online fashion retailers have adopted sustainability labels in their assortments in order to meet the new demands and impact the customer behavior. LÄS MER

5. 4. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
   Nyckelord :Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

   Sammanfattning : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. LÄS MER

7. 5. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Aida Licina; [2020]
   Nyckelord :Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Sammanfattning : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. LÄS MER