Sökning: "thesis on female consumer behaviour"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden thesis on female consumer behaviour.

1. 1. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

3. 2. Understanding views on sufficient clothing consumption: Using Q methodology

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Katla Eiríksdóttir; [2022]
   Nyckelord :Sufficiency; consumer perceptions; clothing consumption; social practice theory; Q methodology; Social Sciences; Earth and Environmental Sciences;

   Sammanfattning : Overconsumption of clothes is a global environmental and social problem, where 80 billion new clothing is produced each year. Efficiency measures have focused on improving resource efficiency on the production side and improving clothing care on the consumer side. However, literature shows that these measures are not enough. LÄS MER

4. 3. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

   Magister-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Jasmin Ella Masic; [2022]
   Nyckelord :Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

   Sammanfattning : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. LÄS MER

5. 4. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Margot Descouens; Valentine Gerbault; [2021]
   Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER

7. 5. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
   Nyckelord :Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

   Sammanfattning : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. LÄS MER