Sökning: "thesis on managerial economics"

Visar resultat 1 - 5 av 82 uppsatser innehållade orden thesis on managerial economics.

1. 1. Why Coffee Machine Chats and Laundry Time Matter: Investigating Opportunities and Challenges of Different Work Arrangements

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Natalia Olender; Larissa Sophie Römer; [2023]
   Nyckelord :Opportunities; Challenges; Work-life Interdependency; Work Arrangements; Physical In-office Work; Hybrid Work; Remote Work; Employees; Employers; Business and Economics;

   Sammanfattning : The subject of this thesis is based on a qualitative research study to examine the opportunities and challenges of the three work arrangements, physical in-office work, hybrid work, and remote work, as perceived by employees. Additionally, the perceived impact of those work arrangements on work-life interdependency is explored. LÄS MER

3. 2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Niklas Kjellander; [2023]
   Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

4. 3. Bakom chefernas masker; En kvalitativ studie om chefers upplevelse av sin chefsroll och si själva i kriser

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ida Holmer; Sofie Säterdal; Victoria Ingrid Malmberg; [2023]
   Nyckelord :Managerial role; crisis; identity work; social identity; self identity; Conservation of Resources Theory; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis paper is to create a deeper understanding of how managers perceive their manager role and themselves in a crisis. Furthermore we would like to make a theoretical contribution to the existing literature regarding manager’s identity work and crisis management by investigating how managers perceive their identity work in a crisis. LÄS MER

5. 4. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesca Scriboni; Yasmine Ferchichi; [2023]
   Nyckelord :Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER

7. 5. The Contributing Role of Reflexivity to Innovation in Tech Teams: How Leader Humility and Team Proactivity Can Facilitate The Process

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sebastian Karl; Cecilia Bobba; [2023]
   Nyckelord :Leader Humility; Team Proactivity; Psychological Safety; Reflexivity; Innovation; Tech Teams; Business and Economics;

   Sammanfattning : As most companies and organizations rely on their tech teams to drive their business, staying innovative becomes a crucial challenge in this context. The present study explores this strive for innovation by considering team reflexivity, defined as the ability of a group to communicate and ponder together. LÄS MER