Sökning: "thesis value chain marketing"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden thesis value chain marketing.

  1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Álvar González Bujedo; [2023-02-09]
    Nyckelord :ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

    Sammanfattning : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. LÄS MER

  3. 2. Guidelines to align digital strategy with business strategy in a manufacturing SME

    Master-uppsats, Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Författare :Marin Elizabeth Thomas; [2023]
    Nyckelord :Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

    Sammanfattning : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. LÄS MER

  4. 3. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Hannes Högmark; Axel Jönsson; [2023]
    Nyckelord :Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Sammanfattning : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. LÄS MER

  5. 4. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  7. 5. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Anna Petterson; [2022]
    Nyckelord :Sustainability activities; Brand equity; Brand identity; Brand reputation;

    Sammanfattning : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. LÄS MER