Sökning: "top-of-mind"

Visar resultat 1 - 5 av 26 uppsatser innehållade ordet top-of-mind.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

3. 2. Marknadskommunikation under Covid-19 : en studie om Liseberg

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Julia Lindeman; Amanda Wetterberg; Sofie Bertilsson; [2023]
   Nyckelord :Marketing Communication; Liseberg; Pandemic; Covid-19; amusement park; Marknadskommunikation; Liseberg; Pandemi; Covid-19; nöjespark;

   Sammanfattning : Covid-19 slog till hårt på världen och resulterade i avspärrningar och begränsningar på ett sätt människor inte varit med om tidigare. Liseberg var ett av de företag som tvingades stänga ner och under de 520 dagarna som parken var nedstängt var de tvungna att tänka gällande hur de kommunicerade till sina besökare via olika marknadskanaler. LÄS MER

4. 3. Det har inte varit top of mind : En kvalitativ studie om folkbibliotekariers erfarenheter av och attityder till Digiteket som kompetensutvecklande resurs.

   Kandidat-uppsats, Södertörns högskola/Biblioteks- och informationsvetenskap

   Författare :Frida Clementz; [2023]
   Nyckelord :continuing professional development CPD ; public librarians; public library; Digiteket; professional learning; kompetensutveckling; folkbibliotekarier; folkbibliotek; Digiteket; professionellt lärande;

   Sammanfattning : Changes in society are reflected in librarians' daily work which means they have to continue to develop their competencies after their education in library and information science. Continuing professional development (CPD) via digital resources is a contemporary form of CPD that comes with both opportunities and limitations. LÄS MER

5. 4. Att göra som alla andra men ändå sticka ut?

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Olivia Kroon Josefsson; Tilda Thingvall; [2022]
   Nyckelord :influencer marketing; social media; brand credibility; risk; media noise.; Social Sciences;

   Sammanfattning : Purpose: This bachelor thesis aims to study how fashion companies in Sweden work with influencer marketing as a tool to strengthen their brand awareness and credibility in social media, and their view on difficulties and risks with the strategy. By investigating the subject we aim to contribute to the knowledge of how companies in the fashion industry can use influencer marketing to strengthen their brand as well as bringing awareness to the challenges with the strategy in conjunction to the strenghts. LÄS MER

7. 5. Being An Agent In Your Own Narrative Of [In]Securities:Creating Safe Spaces : Interpreting the life stories of Afghan women, a qualitative study

   Master-uppsats, Försvarshögskolan

   Författare :Emma Cederlund; [2022]
   Nyckelord :Afghanistan; Feminist Security Studies; Life-Stories; Enhancing Agency;

   Sammanfattning : With the recent take back of the country by the Taliban, Afghan women’s experiences of[in]security have again become top-of mind for many. Yet, this renewed focus perpetuates anexisting imagery of Afghan women as powerless victims, with a few rebellious heroines. LÄS MER