Sökning: "tourism coopetition"

Hittade 5 uppsatser innehållade orden tourism coopetition.

  1. 1. Tourism coopetition i svenska Lappland : samarbete och konkurrens inom turismmarknadsföring

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jesper Edlund Frii; Henrik Irebjörk; [2022]
    Nyckelord :tourism coopetition; marketing; place marketing; cooperation; competition; value proposition; tourist product; tourism; tourism coopetition; marknadsföring; platsmarknadsföring; samverkan; konkurrens; värdeerbjudande; turistprodukt; turism;

    Sammanfattning : I denna uppsats har vi studerat hur kommuner i svenska Lappland arbetar med marknadsföring och värdeerbjudanden kopplat till turism. Vi har intervjuat en representant vardera från nio av kommunerna. Samtliga respondenter har ett bärande ansvar över marknadsföring av kommunens turismutbud. LÄS MER

  3. 2. Coopetition between accommodation companies as a stimulator for destination development : A case study on Saaremaa, Estonia

    Magister-uppsats,

    Författare :Sietse Hermans; [2021]
    Nyckelord :coopetition; tourism; accommodation companies; destination development; Saaremaa;

    Sammanfattning : Tourists seldom experience a destination with just one company, yet they often encounter a destination as a coherent entity. This results from the effort of different stakeholders who work together to develop a destination, despite often being competitors. These efforts make the tourism industry fertile for coopetitive relationships. LÄS MER

  4. 3. Så bygger man en destination : En studie om möjligheter och utmaningar för samarbete mellan Umeå och Bjurholms kommun

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Frida Hjelte; [2019]
    Nyckelord :destination development; collaboration; coopetition; shadow destination; Umeå region; Umeå; Bjurholm;

    Sammanfattning : Increased travel has led to greater competition between destinations. Therefore, actors in the tourism industry are constantly seeking new ways to remain competitive, in which collaborations have often been viewed as a solution. This study will focus on the collaboration in tourism issues in the Umeå region, Sweden. LÄS MER

  5. 4. Konkurrens eller samarbete mellan kommuner - hur ser relationen ut inom turismnäringen? : Med perspektiv på större kommuner i Norrland

    Kandidat-uppsats, Umeå universitet/Kulturgeografi

    Författare :Maria Carlsén; [2014]
    Nyckelord :Regional competition; cooperation; coopetition; tourism; municipalities; Sweden; Regional konkurrens; samarbete; coopetition; turism; kommuner; Sverige;

    Sammanfattning : This paper is the result of a study of competition and cooperation in regard to tourism between the five largest municipalities in Norrland in northern Sweden. The municipalities are Luleå, Skellefteå, Umeå, Sundsvall and Gävle. LÄS MER

  7. 5. Cruise the Baltic Sea! -Collaborating and competing within the Baltic Sea Region

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Regina Udo; Martina Lindgren; Malin Fogelberg; [2007]
    Nyckelord :collaboration; competition and coopetition. collaborative destination marketing; preconditions; motivations and outcomes. cruising in the baltic sea.; Tourism; Turism; Social Sciences;

    Sammanfattning : Statement of purpose: The purpose of this report is to enhance the understanding and knowledge of the collaborative destination marketing process. Questions of issues: How do Helsingborg and Stockholm collaborate and compete within the Cruise Baltic Project? What preconditions, motivations and outcomes related to the Cruise Baltic Project exist in Helsingborg and Stockholm? How do they differ? Methodology: The Cruise Baltic Project has been examined through the use of theoretical approaches and conceptions on collaboration, competition and on the collaborative destination marketing process. LÄS MER