Sökning: "tourist destination marketing"

Visar resultat 1 - 5 av 86 uppsatser innehållade orden tourist destination marketing.

  1. 1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ivelina Petkova; Sofia Rosin; [2023]
    Nyckelord :Destination Rejuvenation; Dynamic Capabilities; Destination Repositioning; Destination Diversification; Destination Marketing; Madeira Island; Business and Economics;

    Sammanfattning : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. LÄS MER

  3. 2. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
    Nyckelord :Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

    Sammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER

  4. 3. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Aisha Bishar; Piffo Lakpa Robertine; [2023]
    Nyckelord :branding; promotion; marketing; tourism; Cameroon; tourist destination;

    Sammanfattning : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. LÄS MER

  5. 4. Administrativa gränsers effekt på destinationsutveckling : En fallstudie om Mariazellerland och Obertauern

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Amrei Aubrunner; [2022]
    Nyckelord :destination management; marketing; planning; service and coordination; lobbying; administrative boundaries; cross-border planning; destination; collaboration; management;

    Sammanfattning : Tourism is not only one of the world's fastest growing industries but also verycompetitive. To be able to run a competitive and attractive tourist destination, itis extremely important that the cooperation between all actors works. LÄS MER

  7. 5. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Gemma Vangeel; [2022]
    Nyckelord :product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Sammanfattning : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. LÄS MER