Sökning: "tow-sided network"

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  1. 1. How to optimize brand awareness through non-administrated social channels in a two-sided network

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Alexander Arozin; [2016]
    Nyckelord :social media; social networking; tow-sided network; brand; brand awareness;

    Sammanfattning : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. LÄS MER