Sökning: "traditional marketing versus internet marketing"

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  1. 1. Matomera A Case Study

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Rutger Carlheim-Gyllenskiöld; Jens Rangefelt; [2002]
    Nyckelord :Matomera; B2C; e-commerce; Technological sciences; Teknik; Technology and Engineering;

    Sammanfattning : In 1998 Bergendahl & Son AB, as the sole owner alongside with BTL as a partner, created Matomera. Matomera was unique in Sweden in its concept of selling groceries only on the Internet with no supporting physical store. Instead they used a dedicated warehouse especially designed for this purpose. LÄS MER