Sökning: "traditional marketing"

Visar resultat 1 - 5 av 550 uppsatser innehållade orden traditional marketing.

  1. 1. Out with the Old and in with the New - Consumer Clothing Practices and how they contribute to a Circular Fashion Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Sjöberg; Johanna Andersson; [2019-07-03]
    Nyckelord :Circular Economy; Practice Theory; Fashion Industry; Consumer Behaviour;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rebecca Hering; Sarah Abaid; [2019-07-03]
    Nyckelord :Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Miljömärkt

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Catharina Alwén; [2019]
    Nyckelord :Ecolabelling; Svanen; EU Ecolabel;

    Sammanfattning : This Study researches how brand awareness affects the brand equity of environmental labels. The two governmental ecolabels in Sweden, Svanen and EU Ecolabel are the objects studied. Svanen is the official Nordic ecolabel and EU Ecolabel is the official label in the European Union. LÄS MER

  4. 4. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Martin Sone E Kwang; [2019]
    Nyckelord :Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

    Sammanfattning : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. LÄS MER

  5. 5. A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity

    Magister-uppsats, Högskolan i Halmstad

    Författare :Miaoyin Guan; [2019]
    Nyckelord :social marketing;

    Sammanfattning : China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted by Durex and applied in China context. LÄS MER