Sökning: "traditional marketing"
Visar resultat 11 - 15 av 720 uppsatser innehållade orden traditional marketing.
11. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. LÄS MER
12. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. LÄS MER
13. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.
Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. LÄS MER
14. Navigating the Evolving World of Fashion In-Game Advertising
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER
15. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. LÄS MER