Sökning: "traditional marketing"

Visar resultat 21 - 25 av 727 uppsatser innehållade orden traditional marketing.

  1. 21. Sportjournalistik, möt TikTok – Underhållning i kvadrat : En kvantitativ innehållsanalys med nyhetsvärden i centrum

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Filip Lindberg; Pooria Esmailzadeh Anari; [2023]
    Nyckelord :news values; TikTok; social media logic; sports journalism;

    Sammanfattning : Since the birth of social media, journalism has been challenged through an increasing social media popularity. Newsrooms have consequently established a presence in social media of their own. LÄS MER

  3. 22. FÖRSVARET ANGÅR (INTE) ALLA : En kritisk diskursanalys av den finländska försvarsmaktensporträttering av kvinnor i sin rekrytering.

    Kandidat-uppsats, Umeå universitet/Statsvetenskapliga institutionen

    Författare :Hanna Koivukangas; [2023]
    Nyckelord :the Finnish Armed Forces; women in the military; Hall representation; gender contract; critical discourse analysis; CDA;

    Sammanfattning : In this paper I will examine how the Finnish Armed Forces use representation to portraywomen within the military, in the context of marketing. I will do this partly by analyzingvisual texts, but also by performing a critical discourse analysis. LÄS MER

  4. 23. DIGITAL INNOVATION MAZE : A Case Study of a X-Reality Innovation Diffusion

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Hannes Sjöström; Pavithra Sivakumar; [2023]
    Nyckelord :Digital Innovation; Diffusion; Layered Modular Architecture; Technological Embedding; Service-Dominant Logic;

    Sammanfattning : Digital innovation (DI) has enabled businesses to enhance their existing market offerings by integrating digital features. Despite advanced technologies, substantial marketing efforts, and global recognition, businesses can still struggle to convince customers to adopt their digital market offering. LÄS MER

  5. 24. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ida Krusell; [2023]
    Nyckelord :The Swedish Nicotine Pouch Industry; Nicotine Pouches; Homogeneous Products; Competition; Competitive Strategies; Competitive Advantages; Differentiation Advantages;

    Sammanfattning : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. LÄS MER

  7. 25. FÖRSVARSMAKTENS MARKNADSFÖRING: FRÅN MANLIG TILL MÅNGFALDIG? : En jämförande studie av reklamkampanjer före och efter att värnplikten blev könsneutral

    Kandidat-uppsats, Umeå universitet/Statsvetenskapliga institutionen

    Författare :Angelina Långström; [2023]
    Nyckelord :Swedish Armed Forces; gender stereotypes; gender structures; military marketing; militarized masculinity; recruiting campaign; gender neutral conscription; Försvarsmakten; könsstereotyper; könsstrukturer; militär marknadsföring; militariserad maskulinitet; rekryteringskampanj; könsneutral värnplikt;

    Sammanfattning : The thesis aims to examine how gender structures are portrayed in the Swedish Armed Forces' advertising campaigns before and after 2018, because that is when the conscription became gender neutral. Furthermore, the thesis will discuss the potential consequences of these portrayals. LÄS MER