Sökning: "transnational branding"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden transnational branding.
1. Det nordiska perspektivet
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Denna studie ämnar undersöka det relativt outforskade området gällande platsvarumärkning av en region bestående av flera hela stater, här benämnt transnationellt platsvarumärke. Syftet är att fördjupa kunskaperna om transnationella platsvarumärken i synnerhet och platsvarumärkning i allmänhet genom en fallstudie, bestående av intervjuer och dokumentstudier, av ett transnationellt platsvarumärke – Norden. LÄS MER
2. Corporate visual identity in foreign markets : An analysis of the relationship between firm- and market-level factors and CVI adjustments of multinational firms and their performance
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: The purpose of this study is to analyze how major transnational firms adjust their corporate visual identity (CVI) when entering foreign markets and to determine whether there is a relationship between firmand market-level factors and CVI adjustments as well as an impact on a company’s performance. Methodology/approach: A deductive approach was applied utilizing triangulation with quantitative research through a content analysis of websites of transnational firms (n=329) and qualitative research through semi-structured interviews with six firms. LÄS MER
3. Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : The advent and massification of the ICTs and the widespread use of internet have transformed the way in which traditional media such as ratio and television communicate with the audience, not only because of the technological shift itself, but because of the convergence culture undergoing as a result of the new relationships taking place online. Particularly, we wonder how the news’ organizations based in traditional media are adapting to these changes. LÄS MER
4. The Image of Russia : Comparison between representations in Russian English-speaking media and Global Media
Master-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : The thesis focuses on the analysis of representations of Russia in relation to the Nation Branding theory of Simon Anholt (Anholt, 2007, 2010). The empirical study examines the representation of the country in the output of Russian English-speaking media and transnational media. The aim of the research is to compare them in the end. LÄS MER
5. Gränsöverskridande destinationsutveckling - En undersökning av turismsamarbeten som sträcker sig över nationella gränser med fallstudie av Öresundsregionen
Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Title Cross-border destination development – A case study on tourism cooperation that extends over national borders with a focus on the Öresund region Level Bachelor of Science thesis in Service Management (15 ECTS), at Campus Helsingborg, Lund University. Keywords Tourism, co-opetition, destination development, cross-border cooperation Authors Johan Arnberg, Carl Ekesiöö and John Sundström Advisors Malin Zillinger and Eva Persson Research question - What are the challenges and possibilities of trans-boundary destination development and how can these prerequisites impact on the tourism industry of the Öresund region? Purpose The purpose of this essay is to examine trans-boundary tourism destination development through a case study of the Öresund region. LÄS MER
