Sökning: "trude broström"

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  1. 1. Developing an employer index within the real estate industry

    Master-uppsats, KTH/Fastigheter och byggande

    Författare :Vida Farahvashi; Trude Broström; [2012]
    Nyckelord :Branding; Employer branding; Index; Real Estate and Construction; employer attractiveness; gap analysis;

    Sammanfattning : Employer brand establishes a firms’ identity as an employer. It distinguishes one firm from others, creating an identity that gives a competitive advantage in the search for skilled workforce. This identity is becoming harder to establish for each day and is said to be just as important as retaining loyal customers. LÄS MER