Sökning: "trust-marketing"

Hittade 5 uppsatser innehållade ordet trust-marketing.

1. 1. Relationsbyggandet vid digitala rådgivningsmöten, perspektiv från privatrådgivare : En studie kring utmaningar och möjligheter i det digitala mötet

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Timothy Ylinen; Bashir Atai; Jesper Holm; [2022]
   Nyckelord :;

   Sammanfattning : ABSTRACT Date:            [2022-06-02]   Level:           Bachelor/Master thesis in Business Administration, 15 cr    Institution:  School of Business, Society and Engineering, Mälardalen University    Authors:             Bashir Atai                Jesper Holm                    Timothy Ylinen                              98/01/03                   93/08/07                         93/12/31   Title: Building relationship in a digital age focusing on digital meeting, from financial advisors’ perspective            Supervisor: Rana Mostaghel   Keywords: Digital meeting, Customer value, Relationship, Trust, Marketing, Bank industry   Research questions:  What are the challenges in the digital customer meeting regarding value creation and relationship building and how do financial advisors handle the challenges? What opportunities are there for financial advisors when it comes to the shift from physical customer meetings to digital customer meetings?   Purpose: The purpose of this study is to investigate the challenges and opportunities of digital customer meetings that financial advisors need to deal with when building and maintaining relationships online through meetings.   Method: In this study, a qualitative survey method has been applied. LÄS MER

3. 2. Att vara eller icke vara hållbar : En studie om bankernas hållbarhetsarbete

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Mitra Panshiri; Johanna Lilja; [2018]
   Nyckelord :Sustainability; banks; stakeholders; Panama papers; direct impact; indirect impact; sustainability work; customer satisfaction; trust; Hållbarhet; banker; intressenter; Panamaskandalen; direkt påverkan; indirekt påverkan; hållbarhetsarbete; kundnöjdhet; förtroende;

   Sammanfattning : All companies, municipalities, governments and private individuals are in need of a functioning banking system. Research shows that for the long-term survival of banks, sustainability is important. However, there are several reasons why the banks are working with sustainability. LÄS MER

4. 3. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Malin Borg; Emma Hattenhauer; [2017]
   Nyckelord :Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

   Sammanfattning : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. LÄS MER

5. 4. Social media framework for the destination Usedom : How to create awareness and dialogue by using social media for the destination Usedom taking into account the new Usedom WelcomeVisitor Centre

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Susanne Stuebs Stuebs; [2010]
   Nyckelord :social media; online marketing; new media; trust-marketing; permission-marketing; holistic marketing; destination marketing;

   Sammanfattning : Purpose – Target of this study is to develop a social media framework, the essential “ingredient” for a social media concept for the destination Usedom. The following question is in the centre of this investigations attention:  How to create awareness and dialogue by using Social Media for the destination Usedom taking into account the new Usedom Welcome Visitor Centre that will be open 2011? Methodology/approach – Mainly, an observational approach as research method is used to answer the research question, collecting empirical data not by questioning respondents, but by observing different forms of activity. LÄS MER

7. 5. Can you trust marketing messages? : Challenging a claim in the domain market?

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Håkan Andersson; [2007]
   Nyckelord :Domain Parking;

   Sammanfattning : Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through eyeballs advertising or click revenue while their sites sits unused? Parking hotels claim access to passive domain monetization through advertising programs tailored to generate revenue via automatic web page generations containing tailored advertisement. LÄS MER