Sökning: "two-sided market"
Visar resultat 1 - 5 av 32 uppsatser innehållade orden two-sided market.
1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
2. Shifting Gears: Entering the Automotive Vertical
Master-uppsats, Lunds universitet/InnovationsteknikSammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER
3. Varierar riskperception beroende på generation inom aktiemarknaden? : En kvantitativ studie beträffande riskperception hos generationerna Baby Boomers, X, Y och Z på aktiemarknaden.
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : The aim of this study is to expand the knowledge regarding whether the riskperception among investors in different generations in the stock market differs, as well as how it differentiates. This study delves deeper in four different generations, consisting of an age range between 18-78 years. LÄS MER
4. Portföljförvaltarens kamp mot index : En kvantitativ studie om riskjusterad avkastningpå den svenska aktiemarknaden
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Titel: Portföljförvaltarens kamp mot index Syftet: Syftet med denna studie är att beskriva och analysera aktiv fondförvaltning genomriskjusterad avkastning. Metod: En kvantitativ studie har genomförts för att uppfylla syftet och besvara studiensfrågeställning för undersökningsperioden 2018–2022. LÄS MER
5. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics
Master-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. LÄS MER