Sökning: "typology of consumer value"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden typology of consumer value.
1. Value Co-creation in Slow Fashion : Exploring opportunities in new product development
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. LÄS MER
2. An Innovation Resistance Theory Perspective on Sustainable Fashion
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. LÄS MER
3. Hacking the New Development : Turning a Shopping District into a Garment Manufacturing District
Master-uppsats, KTH/Urbana och regionala studierSammanfattning : Chrisp Street Market in London, the first pedestrian shopping district in the UK, will be redeveloped into a contemporary version of a pedestrian shopping district. The design employs the 'mixed-use' building typology often used to make public life 'active' and 'lively', by attracting the population to participate in consumer society in public space, at a time when the role of overconsumption in the acceleration of climate change within sectors like the fashion industry is becoming increasingly problematic. LÄS MER
4. Consumer Value on Unbundling Practices by Full-service Carrier – a Qualitative Study
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Despite the media outcry whenever a full-service carrier announces its plan to unbundle its flight service and charge some of the service components as add-ons, there is an increasing number of full-service carriers around the globe dropped the full bundling approach in exchange for add-on bundling when selling their flight tickets. At the same time, the market of ancillary revenue continues to grow annually and has been identified as one of the major revenue sources for modern airlines. LÄS MER
5. Open Research for Open Data: Integration of Netnography and Text Mining for Consumer Insight Generation from Online Social Media
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The thesis aims at enhancing the understanding of netnography and text mining methods, as well as creating a mixed methods research framework that integrates the two methods for consumer insight generation from online social media in a commercial consumer research context. It relies on a qualitative and abductive approach. LÄS MER
