Sökning: "typology of influencers"
Hittade 2 uppsatser innehållade orden typology of influencers.
1. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. LÄS MER
2. Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts
Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)Sammanfattning : The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. LÄS MER