Sökning: "unique selling points"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden unique selling points.

  1. 1. Platsmarknadsföring på lokal nivå : En fallstudie av kommunerna i Värmland

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Julia Stadler; [2023]
    Nyckelord :place marketing; strategies; cooperation; unique selling points; USP; platsmarknadsföring; strategier; samverkan; unika konkurrensfördelar; USP;

    Sammanfattning : Konkurrensen mellan platser blir allt hårdare, därigenom har platsmarknadsföring fått en central roll. Det finns många strategier för platsmarknadsföring, denna studie antar ett kritiskt förhållningssätt till strategiers universella tillämplighet och argumenterar för att strategier måste anpassas till lokala förhållanden och en samhällskontext. LÄS MER

  3. 2. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alexandra Nuria Kunert; [2023]
    Nyckelord :social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Sammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER

  4. 3. Battery Cell Offering for Mid-Market Battery Electric Vehicles

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Oscar Bengtsson; Rebecka Markensten; [2022]
    Nyckelord :lithium-ion battery; BEV; mid-market; low-cost battery; Technology and Engineering; Business and Economics;

    Sammanfattning : The rapid transformation of the automotive industry to electric vehicles is putting immense pressure on not just vehicle manufacturers (OEMs), but the entire battery electric vehicle (BEV) supply chain. This includes lithium-ion battery cells, the current state-of-the-art technology for energy storage in BEVs. LÄS MER

  5. 4. Coming for the Money, staying for the Community : an analysis of the NFT community

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Jennifer Kristen; [2022]
    Nyckelord :NFTs; value; sociality; engagement; community; platforms; Social Sciences;

    Sammanfattning : Non-fungible tokens (NFTs) are a type of cryptocurrency that consist of unique, non-exchangeable tokens, which are traded on a blockchain. These unique tokens are associated with digital assets such as images, art, videos, or music. LÄS MER

  7. 5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Jonatan Moen; Magdalena Woodhouse; [2021]
    Nyckelord :Customer value; Employer attractiveness; Employer branding;

    Sammanfattning : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. LÄS MER