Sökning: "uniqueness of associations"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden uniqueness of associations.

  1. 1. The role of customer-based brand equity in the direct-to-consumer business model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

  3. 2. Sustainable Practices within the Real Estate sector : An analysis investigating the impact of sustainability practices within Real Estate companies in Sweden

    Master-uppsats, KTH/Fastighetsföretagande och finansiella system

    Författare :Sanna Backenroth; Nicol Magnusson; [2023]
    Nyckelord :Sustainable investment; ESG; energy certification; property valuation; Hållbara investeringar; ESG; miljöcertifiering; fastighetsvärdering; fastighetsmarknaden;

    Sammanfattning : The awareness of ESG (environmental, governance, social) has risen significantly during the last decade. The construction and real estate industry represents 21 % of the negative climate emissions in Sweden, highlighting the crucial role of property owners in achieving a climate-neutral society. LÄS MER

  4. 3. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vladislav Galkin; Christopher Kewenter; [2021]
    Nyckelord :Fast fashion; Sustainable consumption; Collaborative consumption; Renting; Brand Equity; Business and Economics;

    Sammanfattning : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. LÄS MER

  5. 4. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports

    Master-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Författare :William Rydell; Julian Kneubühler; [2018]
    Nyckelord :Personal brand; shared field of play; being part of a team; being part of an organization;

    Sammanfattning : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. LÄS MER

  7. 5. Can firms get away with questionable content marketing? : An explanatory research about questionable content marketing on social media and its relationship with brand image.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sam Gharakhani; Henrik Svensson; Vincent Larsson; [2018]
    Nyckelord :questionable content marketing; content marketing; brand image; brand associations; favorability of associations; strength of associations; uniqueness of associations; social media;

    Sammanfattning : The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. LÄS MER