Sökning: "upplevda problem onlineshopping"

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  1. 1. Kan modeföretag förbättra shoppingupplevelsen i sina onlinebutiker?

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Lisette Schubertsson Larsson; Donia Tarokh; [2017]
    Nyckelord :online shopping experience; online customer experience; perceived problems online shopping; online shopping navigation; shopping website design; shoppingupplevelse online; upplevda problem onlineshopping; onlineshopping navigation; shopping webbsida design;

    Sammanfattning : In this paper we have chosen to study three aspects of the shopping experience online -navigation, product image and product information based on Hasan’s (2016) theory, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry. From eyetracking-observations and qualitative interviews in this study, we identified the customers expectations and perceived problems in the online shoppingexperience. LÄS MER