Sökning: "user attitude"

Visar resultat 1 - 5 av 318 uppsatser innehållade orden user attitude.

1. 1. Vilken riktning ska vi ta? : Användarupplevelse av vertikal skrollning i horisontella webbgränssnitt

   Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Isak Gerre; Matilda Einarsson; [2024]
   Nyckelord :Horizontal scroll; Scrolling mechanism; Interaction technique; Attitude; Usability; User Experience; Horisontell skrollning; Skrollningsmekanism; Interaktionsteknik; Attityd; Användbarhet; Användarupplevelse;

   Sammanfattning : Denna studie undersöker användarpreferenser och utmaningar kopplade till horisontella gränssnitt som använder vertikala skrollningsmekanismer på webbplatser. I det snabbt föränderliga digitala landskapet ökar förekomsten av horisontella gränssnitt, särskilt på webbplatser som använder horisontella layouter samtidigt som de behåller traditionella vertikala skrollningsmekanismer. LÄS MER

3. 2. Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Emma Larsson; John Larsson; [2023-07-19]
   Nyckelord :Agriculture; Cattle farmers; Business model change; Digital servitization; Product-service-software systems; Product-service adoption; Value co-creation; Servitization;

   Sammanfattning : Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support further development is of essence on a grand societal level. LÄS MER

4. 3. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Karin Forslund; [2023]
   Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

5. 4. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.

   Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Författare :Selma Ottosson; Sara Johansson; [2023]
   Nyckelord :TikTok; consumer behaviour; advertising; attitudes; brand awareness; user-generated content; word of mouth; algorithms; influencer marketing; infeed ads; Social Sciences;

   Sammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER

7. 5. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

   Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Författare :Pontus Berg Nordström; Kin Lok Lee; [2023]
   Nyckelord :Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

   Sammanfattning : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. LÄS MER