Sökning: "user engagement"

Visar resultat 11 - 15 av 370 uppsatser innehållade orden user engagement.

  1. 11. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Andrea Enrici; Sean Boyle; [2023]
    Nyckelord :newsletter; news; digital journalism; uses and gratification theory;

    Sammanfattning : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. LÄS MER

  3. 12. "How can tech startups enhance their customer retention and acquisition

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Danut Avram; Oluwadamilola Olaitan; [2023]
    Nyckelord :Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Sammanfattning : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. LÄS MER

  4. 13. Neuroscience app interfaceanalysis.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Lucía Velasco González; [2023]
    Nyckelord :;

    Sammanfattning : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. LÄS MER

  5. 14. Interactive infographics for communicating sustainability : Use of an interactive infographic in explaining a complex sustainability framework for companies

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Rodrigo Esparza Salas; [2023]
    Nyckelord :interactivity; sustainability; informative illustration; information graphics; user experience; engagement; interaktivitet; hållbarhet; informativ illustration; informationsgrafik; användarupplevelse; engagemang;

    Sammanfattning : The natural world is under immense and increasing pressure caused by human activity. The adjustment from a state of declining nature to a more sustainable world requires changes of social and economic activities by individuals, societies, and the private sector. LÄS MER

  7. 15. THE IMPACT OF DYNAMIC GAME DIFFICULTY BALANCING ON PLAYER USER EXPERIENCE IN PUZZLE GAMES : A case study

    Master-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Qian Lin; [2023]
    Nyckelord :dynamic game difficulty balancing; game user experience; flow; puzzle games; Eureka effect; a-ha moment; engagement; immersion;

    Sammanfattning : This study delves into the relationship between Dynamic Game Difficulty Balance and Game User Experience in the context of puzzle games. The aim of this study was to explore the impact of DGDB on user experience in puzzle games, focusing on player engagement, immersion, and the occurrence of a-ha moment. LÄS MER