Sökning: "users behavior"

Visar resultat 1 - 5 av 741 uppsatser innehållade orden users behavior.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  2. 2. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    Master-uppsats, Linköpings universitet/Institutet för analytisk sociologi, IAS

    Författare :Jacquelynn Ennis; [2024]
    Nyckelord :Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Sammanfattning : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. LÄS MER

  3. 3. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Alice Klevfors; Nilsson Isabell; [2024]
    Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

    Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER

  4. 4. “VEM FAN KÖPER EN BDSM-NALLE TILL SIN DOTTER?” En kvalitativ intervjustudie om mammors attityd till barn som exponeras på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emma Wiberg; Heidi Byrman Andersson; [2023-03-10]
    Nyckelord :Mediemoral; Sharenting; Parasociala Relationer; ABC-modellen; Barnarbete; Integritet; Influencer; Instagram; Sociala medier; Barn;

    Sammanfattning : Executive summary Over the past few decades, the digital landscape has grown and become increasingly common in our everyday lives. Not least to publish, inspire and update others about our life on social media. And for some, life also includes the role of being a mother, perhaps one who is proud to show off their children on social media. LÄS MER

  5. 5. Intrycksstyrning på Instagram - En kvalitativ undersökning

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Leon Tu; Jacob Arvidsson; [2023]
    Nyckelord :Intrycksstyrning; självbild; Instagram; identitet; grupp åsikt; framträdande;

    Sammanfattning : The aim of this study is to examine how university students at Linnaeus University choose to present themselves on the social media platform Instagram, and how they are affected by their other users. Our research questions are: How do university students present themselves on Instagram? How can these digital self-presentations be understood as impression management? And what are the rules that control our self-presentations on Instagram? The study has a qualitative approach and semi structured interviews have been conducted. LÄS MER