Sökning: "users influence"
Visar resultat 21 - 25 av 858 uppsatser innehållade orden users influence.
21. En musikalisk översvämning : Hur TikTok musikaliserar vår tillvaro
Kandidat-uppsats, Uppsala universitet/Institutionen för musikvetenskapSammanfattning : The mediatization of society has gradually led to an increasingly prominent presence of music in our daily lives, a process which Tobias Pontara and Ulrik Volgsten refer to as musicalization. One media platform that has experienced rapid growth in recent years is TikTok, which, with its one billion users, has become a hub for music discovery and distribution. LÄS MER
22. Böcker, möblering, och beteenden : En studie om stök och bibliotekens spatiala påverkansmöjligheter
Kandidat-uppsats, Södertörns högskola/Biblioteks- och informationsvetenskapSammanfattning : This bachelor’s thesis deals with how the spatiality of libraries can correlate with instances of disorderly user behaviors. The fact that public libraries are among the types that are most prone to disorder, while Kriminalvården’s (the Swedish correctional service’s) librarians rarely experience similar problematic behaviors, could be said to illustrate a balancing act between anarchy and a manic need for control; where the most ideal compromise is, is based both upon personal values and the situation at hand. LÄS MER
23. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. LÄS MER
24. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER
25. #TikTokmademebuyit : En kvalitativ studie om hur reklam på TikTok påverkar användarnas attityder, konsumentbeteende och varumärkeskännedom.
Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapSammanfattning : The following bachelor thesis aims to investigate how advertising on the social media application TikTok affects attitudes, consumer behaviour and brand awareness among their users aged 18-23 in Sweden. The ambition of the study is to contribute with research on how advertising is being recieved by TikTok's users, regarding attitudes and consumer behaviour, and establishing whether it is a successful marketing method to generate brand awareness. LÄS MER