Sökning: "utilitarian attitudes"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden utilitarian attitudes.

  1. 1. NO TIME TO PLAY: THE EFFECT OF NEXT GENERATION EU FUNDS ON THE CITIZENS’ IMAGE OF THE EUROPEAN UNION A Bayesian approach

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Marco Guercini; [2023-10-20]
    Nyckelord :Next Generation EU; Public Support for the EU;

    Sammanfattning : The Covid-19 pandemic put the economic and political stability of the European Union to a tremendous test. Only a decade after the start of the Euro Crisis, the EU had to face a new challenge of unprecedented proportions and a wave of discontent potentially threatening its legitimacy. LÄS MER

  3. 2. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Philip Kaburek; Viktor Segerqvist; [2023]
    Nyckelord :Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Sammanfattning : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER

  4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Victoria Petersson; Frida Brink; [2022]
    Nyckelord :Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Sammanfattning : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. LÄS MER

  5. 4. Betydelsen av utilitariska och hedoniska köpbeteenden : En enkätstudie om köpbeteendets påverkan på konsumentens attityder

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Tilda Bondesson; Karolina Haraldsson; [2022]
    Nyckelord :Omnichannel; congruence; incongruence; utilitarian; hedonic; consumer behavior; Omnichannel; kongruens; inkongruens; utilitarisk; hedonisk; köpprocess;

    Sammanfattning : Digitaliseringen har gjort det möjligt för en integrerad multikanalslösning där fenomenet Omnichannel har fått stort genomslag. Omnichannel tillåter konsumenten att distribuera mellan olika kanaler under en och samma köpupplevelse och den sömlösa shoppingupplevelsen öppnar upp för ett inkongruent köpbeteende. LÄS MER

  7. 5. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Yu Fan Cui; Maria Kalaridi; Andreea Lita; [2022]
    Nyckelord :cosmetic surgery tourism; psychology; society; media culture; utilitarian ethics; ageism; constructivist grounded theory; positive aging; attitudes; evolution;

    Sammanfattning : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. LÄS MER