Sökning: "value co-creating activities"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden value co-creating activities.

  1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michael Polatos; Andrii Kernitskyi; [2023]
    Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

  2. 2. Crowdfunding as a facilitator for Value Co-Creation : A Qualitative Case Study from a Service-Dominant Logic Perspective

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Kruse; Simon Saxenbrink; [2023]
    Nyckelord :Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaction; Behaviour; Actors; Community; Crowdfunding; Value Co-Creation; Service-Dominant Logic; Interaktion; Beteende; Aktörer; Community;

    Sammanfattning : The purpose of the study is to examine how the crowdfunding context facilitates value co-creation from a service-dominant logic perspective. Previous studies on crowdfunding have focused on crowdfunding as a way to raise capital, but there is a need to examine how value is created from a service-dominant logic perspective to understand the crowdfunding context. LÄS MER

  3. 3. TikTok and Spotify Two Music Industry Giants A Qualitative Study About Platform Complementarity

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Johansson; Estella Wesslau; [2022]
    Nyckelord :Platforms; Complementarity; Service-dominant logic; Music industry; Coopetition;

    Sammanfattning : Platforms have become increasingly important to many industries and the economy in general. Hitherto, most platform literature has focused on network externalities, suggesting a winner-takes-it-all scenario. LÄS MER

  4. 4. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
    Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

  5. 5. Value co-creation in education : A case study of Interspectral

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Maria Resh; [2019]
    Nyckelord :Value co-creation; Education; EdTech; Dialogue; Control; Information Access;

    Sammanfattning : Technical SMEs develop products in isolation from customers in order to have shorter time to market. However, this approach may result in a mismatch between customer needs and the product value. LÄS MER