Sökning: "value creation in SST encounters"

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  1. 1. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sara Fredriksson; Anna Schmidt; [2019]
    Nyckelord :self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Sammanfattning : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. LÄS MER