Sökning: "value creation theory"

Visar resultat 1 - 5 av 226 uppsatser innehållade orden value creation theory.

  1. 1. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Källström; [2019-07-03]
    Nyckelord :Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Nyckelord :Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Sammanfattning : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. LÄS MER

  3. 3. Hållbar kommunikation? : En studie om strategisk kommunikation i en nätverksorganisation

    Magister-uppsats,

    Författare :Anna Holmström; [2019]
    Nyckelord :Kommunikation; strategisk kommunikation; meningsskapande; värdeskapande; samskapande; co-creation; nätverksorganisation;

    Sammanfattning : The study deals with the importance of strategic communication and the purpose of this thesis is to examine the challenges for strategic communication in a network organization. A network organization is an organizational form that arises increasingly as a result of today's rapid change and leads to a greater need to collaborate and exchange knowledge among stakeholders. LÄS MER

  4. 4. Värdeskapande för arbetssökande : Hur e-rekryterare kan attrahera arbetssökande och uppmuntra fortsatt användande

    Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Författare :Philip Melbi; Karl Olofsson; [2019]
    Nyckelord :;

    Sammanfattning : PROBLEM DEFINITION: E-recruiters have two customer segments to look after, job seekers and employers. Value for these two segments is created by the e-recruiter when communication and information between employer and job seeker is facilitated. Job seekers evaluate e-recruiters based on the value proposition that is offered. LÄS MER

  5. 5. See you at LinkedIn - The complex link between employees and organizations

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Nyckelord :LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Sammanfattning : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. LÄS MER