Sökning: "value creation theory"
Visar resultat 1 - 5 av 226 uppsatser innehållade orden value creation theory.
1. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creationMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in Marketing and Consumption.... LÄS MER
2. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B ContextKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. LÄS MER
Sammanfattning : The study deals with the importance of strategic communication and the purpose of this thesis is to examine the challenges for strategic communication in a network organization. A network organization is an organizational form that arises increasingly as a result of today's rapid change and leads to a greater need to collaborate and exchange knowledge among stakeholders. LÄS MER
4. Värdeskapande för arbetssökande : Hur e-rekryterare kan attrahera arbetssökande och uppmuntra fortsatt användandeMaster-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi
Sammanfattning : PROBLEM DEFINITION: E-recruiters have two customer segments to look after, job seekers and employers. Value for these two segments is created by the e-recruiter when communication and information between employer and job seeker is facilitated. Job seekers evaluate e-recruiters based on the value proposition that is offered. LÄS MER
- Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation
Sammanfattning : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. LÄS MER