Sökning: "value-action- gap"

Visar resultat 6 - 10 av 11 uppsatser innehållade orden value-action- gap.

  1. 6. Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Andreas Järvstrand; Axel Larsson; Kasper Sundström; [2016]
    Nyckelord :Eco-Friendly; Value-Action Gap; Electronic mobile device industry; Young Swedish Consumers; Consumer Behaviour; Consumption values; CSR; Brand; Product information;

    Sammanfattning : Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. LÄS MER

  2. 7. Från värdering till handling

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Julia Järegård; Oskar Friberg; [2016]
    Nyckelord :Strategisk kommunikation; klimatkommunikation; value-action gap; opinionsbildning; klimat; framing; Social Sciences;

    Sammanfattning : Denna studie syftar till att undersöka vilken roll strategisk kommunikation har i arbetet att kommunicera klimatfrågan. Vidare intresserar vi oss mer specifikt för hur strategisk kommunikation kan användas för att överbrygga gapet mellan värdering och handling, det så kallade value-action gap. LÄS MER

  3. 8. Do fast fashion retailers have to be alert to changing customer values? – An examination of the material and meaning elements of the fast fashion practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daria Kalinin; [2013-07-10]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 9. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Noushan Memar; Syed Ayub Ahmed; [2012]
    Nyckelord :Green Consumer behavior; Green Consumer purchasing intentions; Green marketing; environmental consciousness; Green attitude; Green decision making; Theory of reasoned action;

    Sammanfattning : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. LÄS MER

  5. 10. “Green Consumers” : How students as consumers take environmental issues into consideration as they buy and look for products? A comparison between Belgium and Sweden

    Kandidat-uppsats, Mittuniversitetet/Institutionen för samhällsvetenskap

    Författare :Maxime Heutz; [2010]
    Nyckelord :;

    Sammanfattning : Although green marketing and “green” consumption behaviour are topical issues in the field of marketing, these issues still need to be explored, analyzed and understood by marketers and researchers. This was the main motivation for writing the thesis. LÄS MER