Sökning: "value-belief and norm framework"

Hittade 3 uppsatser innehållade orden value-belief and norm framework.

  1. 1. Catalysts for Change: Unveiling Leadership Behaviours and Interventions of Nature-Based Athletes in Cultivating Pro-Environmental Behaviour among Fans

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Hanna Thaller; Ben Makin; [2023]
    Nyckelord :sustainability; pro-environmental behaviour; charismatic leadership; VBN theory; nature-based athletes; athlete leadership; sports fans; behaviour change;

    Sammanfattning : With billions of sports fans all over the globe, athletes have a considerable platform to advocate for the environment and catalyse behaviour change. The purpose of this paper was to explore the role of leadership in athlete environmental activism. LÄS MER

  3. 2. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jascha Marschall; [2022]
    Nyckelord :social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

    Sammanfattning : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. LÄS MER

  4. 3. My Organization Wants Me to Do What? The Effect of Implementing the B-Corp Certification on Employee Pro-Environmental Behavior

    Master-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)

    Författare :Dorottya Balla; Tom Runesson; [2019]
    Nyckelord :pro-environmental behavior; commitment; organizational change; life satisfaction; norm-activation model; value-belief and norm framework; social exchange theory; theory of planned behavior; B-Corp Certification.;

    Sammanfattning : In today’s society, environmental concern might be at a historical peak. 2778 companies in 60 countries have now acquired the Benefit-Corporation (B-Corp) Certification in attempts to demonstrate their environmental responsibility. LÄS MER