Sökning: "varumärkesigenkänning"
Visar resultat 1 - 5 av 6 uppsatser innehållade ordet varumärkesigenkänning.
1. Extern design och marknadsföringssamarbete - ur ett konsumentperspektiv
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER
2. Brand Recognition in Online Display Advertising : An Exploratory Study Based on Logo Detection
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. LÄS MER
3. Effects of in-game advertising on brand awareness in virtual reality game interactions
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. LÄS MER
4. Product placement : A study of audience perception on brand recognition and congruence
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. LÄS MER
5. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.
Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)Sammanfattning : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. LÄS MER