Sökning: "video ads"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden video ads.

  1. 1. Modeling, Simulation, and Injection of Camera Images/Video to Automotive Embedded ECU : Image Injection Solution for Hardware-in-the-Loop Testing

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Signaler och system

    Författare :Anton Lind; [2023]
    Nyckelord :ADAS; AD; ADS; HIL; Hardware in the loop; Hardware-in-the-loop; ECU; VCU; Automotive; Embedded; System; Systems; Camera; Image; Video; Injection; FPGA; MPSoC; Vivado; Vitis; VHDL; Volvo; Cars; FMC; HPC; LPC; MIPI CSI2; GMSL2; AMBA AXI4; Xilinx; RTL; Implementation; Synthesis; Intelectual Property; IP; Vehicle computing unit; Electronic control unit; TEB0911; TEF0007; TEF0010; CSI2 Tx; CSI2 Tx Subsystem; Zynq; SerDes; AXI4; AXI4-Lite; Programmable Logic; PL; Processor System; PS; C; C ; Video test pattern generator; VTPG; Axi traffic generator; ATG; Ultrascale ; Virtual input output; VIO; Integrated logic analyzer; ILA; Interface Unit;

    Sammanfattning : Testing, verification and validation of sensors, components and systems is vital in the early-stage development of new cars with computer-in-the-car architecture. This can be done with the help of the existing technique, hardware-in-the-loop (HIL) testing which, in the close loop testing case, consists of four main parts: Real-Time Simulation Platform, Sensor Simulation PC, Interface Unit (IU), and unit under test which is, for instance, a Vehicle Computing Unit (VCU). LÄS MER

  3. 2. Advergames : En studie om hur ett spelifierat reklamformatfungerar på en social plattform med inriktning på videoklipp

    Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Matilda Nimvik; Alice Duncalf; [2023]
    Nyckelord :Gamification; Advergames; Prototype; Online Advertisement; Persuasive Games; Flow; Design Science; Spelifiering; Advergame; Prototyp; Reklam Online; Persuasiva Spel; Flow; Designvetenskap;

    Sammanfattning : Studien diskuterar hur spelifierad reklam, ett så kallat advergame som kombinerar spel ochreklam, kan påverka användarnas engagemang på en plattform såsom Youtube. En prototypskapades med målet att illustrera hur spelifierad reklam på en videoplattform kan se ut. LÄS MER

  4. 3. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Nyckelord :Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Sammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER

  5. 4. Störande. Är det en definition?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Arvid Castor; Carl Norrman Humble; [2022-08-01]
    Nyckelord :YouTube; reklam; influencer marketing; annonser; attityd; unga; köpbenägenhet;

    Sammanfattning : The purpose of this thesis is to study and analyze how adolescents and young adults experience advertising on YouTube. We have through qualitative interviews studied our respondents' self-experienced attitudes towards video-ads and influencer marketing, and how this may affect their YouTube consumption and/or their propensity to buy the advertised products or services. LÄS MER

  7. 5. Generation Z users' attitudes towards online video advertising : Youtube video platform

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
    Nyckelord :Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

    Sammanfattning : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. LÄS MER