Sökning: "viewpoint topic model"

Hittade 5 uppsatser innehållade orden viewpoint topic model.

  1. 1. Is fat the new skinny? : A study on weight and perception of models in green marketing

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Oskar Wagrelius; Sara Eriksson; [2018]
    Nyckelord :Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Sammanfattning : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. LÄS MER

  3. 2. Viewpoint and Topic Modeling of Current Events

    Kandidat-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Kerry Zhang; [2016]
    Nyckelord :viewpoint topic model;

    Sammanfattning : There are multiple sides to every story, and while statistical topic models have been highly successful at topically summarizing the stories in corpora of text documents, they do not explicitly address the issue of learning the different sides, the viewpoints, expressed in the documents. In this paper, we show how these viewpoints can be learned completely unsupervised and represented in a human interpretable form. LÄS MER

  4. 3. Reconfiguring the Silk Route - A new paradigm for market entry analysis in emerging markets?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Marcus Paulsson; Max Friberg; [2014]
    Nyckelord :Foreign Direct Investment; Emerging Markets; Sub-national Market Analysis; CAGE Framework;

    Sammanfattning : Emerging markets have in recent times been acknowledged as an important source of future economic growth. However, in their locational decision making applied to investments in these markets, foreign companies are often faced with difficulties. LÄS MER

  5. 4. Medborgardeltagande vid slumuppgradering : en jämförande studie mellan projekt i Medellín och Pune

    Kandidat-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Amanda Larsson; [2012]
    Nyckelord :Medborgardeltagande; Medellín; Pune; Slumuppgradering;

    Sammanfattning : Den här uppsatsen syftar till att redogöra för hur problematiken kring världens slumområden kan hanteras. Uppsatsens fokus ligger på hur medborgardeltagande används i slumuppgraderingssammanhang. LÄS MER

  7. 5. How Corporate Governance Affects Strategy of Corporations : - Lessons from Enron Corporation -

    Magister-uppsats, Ekonomiska institutionen

    Författare :Hameed Ahmed; Ali Najam; [2006]
    Nyckelord :Enron; Corporate governance; Corporate Strategy; Strategic Management; Corporations;

    Sammanfattning : Corporate governance is a subject of academic and professional debate. It has and it will continue to be a topic under scrutiny for subsequent deliberations since there are many different research dimensions and contexts associated with it. LÄS MER