Sökning: "viktoria alervall"

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  1. 1. Perspectives on the Elements of Packaging Design : A Qualitative Study on the Communication of Packaging

    Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Viktoria Alervall; Juan Sdiq Saied; [2013]
    Nyckelord :Packaging; packaging design; Designers; Marketers; Marketing information; Communication; Visual elements;

    Sammanfattning : Background: In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on packaging. The work of a designer and marketer is therefore extremely valuable when it comes to the design of a package. LÄS MER