Sökning: "vin marknadsföring"
Visar resultat 1 - 5 av 16 uppsatser innehållade orden vin marknadsföring.
1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen
Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER
2. Vinturism i Sverige - möjligheter och utmaningar : En kvalitativ studie om Sverige som vinturismdestination och hur marknadsföringen kan främjas via sociala medier
Kandidat-uppsats, Södertörns högskola/TurismvetenskapSammanfattning : Wine tourism is a form of tourism that has grown in popularity in the last couple of decades and refers to tourism which aims to visit vineyards, wineries, and tasting or purchasing wine at or near the source of the wine. Destinations for wine tourism are often associated with warm climate countries which are dominant in wine production, such as Southern European, South and North American countries and Australia. LÄS MER
3. How Product Properties Drive Wine Sales in Norway
Kandidat-uppsats, KTH/Matematisk statistikSammanfattning : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. LÄS MER
4. Vinturism : En studie om hur researrangörer marknadsför och lyfter fram regionen Piemonte
L2-uppsats, Karlstads universitet/Avdelningen för geografi och turismSammanfattning : Studiens fokus är vinturism i regionen Piemonte, och hur man använder vinet i sin marknadsföring och paketering, för att skapa turism i området. Vi har i vår fallstudie utgått ifrån olika researrangörer och gjort nedslag i deras upplägg av resor. LÄS MER
5. The battle of the bottle : Exploring the cognitive, affective and normative aspects of the country of origin effect
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This study examines if there is a difference to what degree the cognitive, affective and normative aspects of the country of origin effect influences the consumer in their evaluation of wine. Wine was the product chosen for this study because it is a product that often uses the country of origin effect as a tool in its marketing. LÄS MER