Sökning: "viral framework"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden viral framework.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. Spatio-temporal analysis of COVID-19 in Västra Götaland, Sweden

    Master-uppsats, Göteborgs universitet/Institutionen för matematiska vetenskaper

    Författare :Natalia Andreeva; [2023-08-23]
    Nyckelord :;

    Sammanfattning : Spatio-temporal analysis of COVID-19 data with the two different statistical approaches is the main objective of this thesis. The first classical approach, the Endemic-Epidemic framework (Held et al., 2005) is a class of multivariate time-series models for the incidence counts, obtained from the surveillance systems. LÄS MER

  4. 3. Online Education and Digital Competence : A Comparative Study of Teachers’ Perception Based on Their Experience During COVID-19 Pandemic

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Georgia Keramidari; Olubusayo Esther Adebayo; [2023]
    Nyckelord :Online education; E-learning; Capabilities; Teachers’ experience; Secondary school education; Pandemic; COVID-19; Online teaching; Distance learning; Educational affordance;

    Sammanfattning : Digitalization through the use of Information and Communication Technologies is a phenomenon which has a great influence on our way of living. Organizations and society at large are not left behind. LÄS MER

  5. 4. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

    Master-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Felicia Lundstedt; [2023]
    Nyckelord :viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

    Sammanfattning : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. LÄS MER

  7. 5. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Nyckelord :Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Sammanfattning : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. LÄS MER