Sökning: "viral kommunikation"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden viral kommunikation.

1. 1. Hur patienter med HIV upplever möten med vårdpersonal inom vården : en litteraturöversikt

   Kandidat-uppsats, Sophiahemmet Högskola

   Författare :Ellen Davidsson; Rikke Hansted Thage; [2023]
   Nyckelord :HIV; Health care encounters; Health care professionals; Patients experience; Persons with HIV; HIV; Patienters upplevelse; Personer med HIV; Vårdmöten; Vårdpersonal;

   Sammanfattning : Bakgrund  Sedan sjukdomens uppkomst har 40,1 miljoner människor mist sitt liv till följd av HIV; en kronisk virusinfektion som i obehandlat tillstånd kan vara livshotande. Adekvat behandling kan leda till ett normalt liv med omätbara virusnivåer, god vård och god behandling är således livsviktigt. LÄS MER

3. 2. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Ida Andersson; [2023]
   Nyckelord :Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Sammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER

4. 3. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Nyckelord :awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Sammanfattning : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. LÄS MER

5. 4. PUTIN ÄTER LIM OCH UTOMJORDINGARNA SER PÅ

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Johannes Andersson; Fanny Carlsson; [2022-08-01]
   Nyckelord :Mem; internetmem; kritisk retorikanalys; kvantitativ tematisering; retorik; semiotik; inkongruens; Reddit; satir;

   Sammanfattning : The morning of February the 24th 2022, the world woke up to the news that Russia had invaded its neighboring country Ukraine. After eight years of low-intensity fighting in the Crimean peninsula, Russia conducted a full-scale invasion. The world quickly responded with criticism, condemnation, and harsh sanctions against Russia. LÄS MER

7. 5. News dissemination on leading media organisations in Croatia: Covid-19 vaccination affair

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Dina Muzek; [2021]
   Nyckelord :Covid-19; social media; Croatia; vaccination affair; hybrid media system; agenda-setting; virality; content analysis;

   Sammanfattning : During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. LÄS MER