Sökning: "viral videos"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden viral videos.

1. 1. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Irfan Okanovic; Trouchaud Agnès; [2023]
   Nyckelord :;

   Sammanfattning : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. LÄS MER

3. 2. Amber Heard, Johnny Depp och rättegången på allas läppar : En kvalitativ semiotisk analys av representationen av Amber Heard och Johnny Depp på medieplattformen TikTok.

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :FELICIA STREIFFERT; Merlinda Ajdini; [2023]
   Nyckelord :Amber Heard; Johnny Depp; genus; representation; TikTok; sociala medier; humor; stereotyper; semiotisk analys;

   Sammanfattning : Under år 2018 publicerades en artikel om våld i nära relation i tidningen The Washington Post av skådespelaren Amber Heard. Detta ledde till att Heards före detta make Johnny Depp stämde Heard för förtal. Rättegången hölls år 2022 och blev viral på sociala medier vilket ledde till en stor debatt. LÄS MER

4. 3. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Lina Lennartsson; [2023]
   Nyckelord :SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Sammanfattning : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. LÄS MER

5. 4. Climate change on TikTok: Investigating the impact of viral videos about climate change on adults

   Master-uppsats, Lunds universitet/LUCSUS

   Författare :Johanna Grosche; [2022]
   Nyckelord :Climate Change Communication; TikTok; Storytelling; Science Communication; #ClimateChange; Sustainability Science; Social Sciences;

   Sammanfattning : Due to the rise of audiovisual social media apps such as TikTok, anyone can participate as a communicator or listener in the climate change discourse. This thesis explores viral TikTok videos about climate change, their usage of narrative elements and predominantly their impact on adults below 30 on an individual level. LÄS MER

7. 5. Anti-corruption and opposition in Russia: Digital media and rhetorical strategies of Navalny

   Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

   Författare :Oscar Andersson; [2021]
   Nyckelord :Navalny; corruption; digital media; rhetorical strategies; critical metaphor analysis;

   Sammanfattning : What were the main goals in Navalny’s political agenda and how did this influence his rhetorical approach? This paper explores how Navalny and his aspirants were disqualified as political candidates in Russian elections, and how this affected his approach to being focused on contentious politics as it became the only viable means to push for political change in the country. Two of his most viral videos are analysed to investigate the rhetorical strategies he used to set frames on the political elite, and the main answers revolved around corruption, theft, and the self-image of Medvedev and Putin. LÄS MER